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Trailer of the Week: Mad Max: Fury Road

I don’t usu­ally post trail­ers, posters, and other stuff hyp­ing the release of a film here, because attempt­ing to assess the qual­ity of an upcom­ing movie by its pro­mo­tional mate­ri­als usu­ally resorts into rank spec­u­la­tion. It’s espe­cially ludi­crous see­ing as this nonethe­less pop­u­lar pas­time relies on whether a studio’s mar­ket­ing depart­ment is actu­ally doing a good job at what they are paid to do; that is, vig­or­ously whip­ping up excite­ment based on a few care­fully curated frames or still images, all gussied up and look­ing nice. That being said, I’ll make an excep­tion for Mad Max: Fury Road’s Comic-Con teaser. Not because I think it’s going to be a spec­tac­u­lar film, per se, but because it is a spec­tac­u­lar trailer and there­fore what­ever I just said doesn’t apply. All the poten­tially dis­ap­point­ing bits that will emerge scan­dalously when the film is released next year have been ruth­lessly trimmed away, leav­ing only the most visu­ally impres­sive moments. It’s a stand­alone work of art, if you will, that has absolutely no last­ing value besides the fleet­ing sen­sory plea­sures it pro­vides. Shut off your brain, brace your eyes and ears, and indulge yourself.